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| Q: |
Who
can I call to purchase a church bulletin advertisement? |
|
A: |
Contact
our Advertising Department at 800-521-4486 or . |
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| Q: |
What is a
church bulletin? |
|
A: |
Every Sunday the vast majority of Catholic and Protestant
churches place a weekly bulletin or newsletter in the
hands of every person attending the Sunday service. Each bulletin
is unique to the specific church and generally contains a
Pastoral letter, a schedule of events for the week and current news for
the church. It is a "must read" for members who wish to stay
current with the activities and programs of the parish. The bulletin is
generally kept in the home for the week and referred to on a regular
basis by the church members. |
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| Q: |
What is
church-based marketing? |
|
A: |
Church-based marketing is a targeted system of promoting the
products and services of local merchants to members of a specific church
community or group of churches.
|
|
| Q: |
How do the church members receive my message? |
|
A: |
Your message is presented in the form of an advertisement in
the weekly bulletin. The church receives the bulletin free of
charge as a result of the sponsorship of local businesses like yours.
Your ad is placed in the hands of every member attending Sunday services
each week. |
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| Q: |
What kind of buyer can I expect to
reach with my advertisement? |
|
A: |
The majority of the buyers you will reach are home owners with
families who have a strong commitment to the local area and tend to
support businesses who support their faith community. |
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| Q: |
How many church members can I reach with my advertisement? |
|
A: |
The
typical church distributes between 500 and 2500 bulletins
each week. Based on this circulation, your message is presented
many thousands of times over a 52-week period. You can increase the
number of impressions by selecting multiple churches. Your
exposure to buyers isn't limited to Sunday morning. The bulletins
are often saved and referred to throughout the week. |
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| Q: |
How targeted can my message be? |
|
A: |
You will gain the benefit of reaching a very specific market
area in the immediate vicinity of the church, which will include up to a
five-mile radius around the church location. This allows you
to concentrate your focus on specific community in a very efficient way. |
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| Q: |
Does this really work? |
|
A: |
Church
members are highly motivated to trust and patronize the local businesses that
support their weekly bulletin. This is a "top of
mind" marketing opportunity, where a consistent and repetitive
presentation of your message over a long period of time produces a
strong loyalty to your products and services. Many merchants have built their
businesses with us, using church bulletin advertising as their primary promotional
vehicle. |
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| Q: |
Why is Parish Publishing Solutions so special in this business? |
|
A: |
Serving the church and local business community since 1927,
Parish currently provides Sunday bulletins to hundreds of Catholic parishes
in Michigan and New York. |
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| Q: |
Do I have to design my ad? |
|
A: |
Parish has a staff of professional ad designers who will do all
the work of developing an attractive and effective presentation of your
message.
|
|
| Q: |
What
ad sizes are available? |
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A: |
We have a
wide range of ad sizes to accommodate your advertising budget
and needs. |
|
| Q: |
What about payment? |
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A: |
Parish is pleased to
offer several payment structures, including credit card payment, company
check and installment options.
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|
| Q: |
Are there other benefits to the church-based marketing program? |
|
A: |
Yes, your message in a Sunday bulletin conveys generous support
of the church through bulletin sponsorship. Readers will give your business
special consideration when a buying decision is being made.
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|
| Q: |
Are there other ways for me to reach this market? |
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A: |
Yes, Parish Publishing Solutions also offers monthly and
quarterly church publications that contain regional church news and
information and are distributed over a wider geographic area.
Unlike weekly church bulletins, these publications are mailed directly
to the church members' homes.
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| Do
you have a question which we haven't answered here?
Contact our Advertising Department at 800-521-4486 or .
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